To deal with the problems in analyzing and interpreting research information in international market, a marketing researcher must possess three talents. Which of the following is one of those talents?
A) The ability to work within assigned budget
B) Creative talent for adapting research methods
C) Proven talent to use and apply advanced statistics
D) Superior logical ability and thorough knowledge of the language of the home country
E) The ability to extrapolate home-country data

Question

Quizplus · Accepted Answer

To deal with the problems in analyzing and interpreting research information in international market, a researcher must possess a creative talent for adapting research methods. Apart from this, the researcher must possess a high degree of cultural understanding of the market in which research is being conducted, and a skeptical attitude in handling both primary and secondary data is helpful as well.

To Deal with the Problems in Analyzing and Interpreting Research