We are less likely to evaluate a person's behavior in terms of what is familiar to us because we use our self-reference criterion (SRC).

Question

Quizplus · Accepted Answer

The self-reference criterion (SRC) is especially operative in business customs. If we do not understand our foreign counterpart's customs, we are more likely to evaluate that person's behavior in terms of what is familiar to us.

We Are Less Likely to Evaluate a Person's Behavior in Terms