Which of the following ethical principles tries to optimize the "common good" or benefits of all constituencies?
A) Secularism and philanthropy
B) Rights of the parties
C) Justice or fairness
D) Utilitarian ethics
E) Self-reference frame

Question

Quizplus · Accepted Answer

Three ethical principles provide a framework to help the marketer distinguish between right and wrong, determine what ought to be done, and properly justify his or her actions. Simply stated, they are as follows: (1) Utilitarian ethics: Does the action optimize the "common good" or benefits of all constituencies? And who are the pertinent constituencies? (2) Rights of the parties: Does the action respect the rights of the individuals involved? (3) Justice or fairness: Does the action respect the canons of justice or fairness to all parties involved?

Which of the Following Ethical Principles Tries to Optimize the "Common