Social planners gained the acceptance for hybrid grains and better sanitation methods through unplanned change among the peoples of underdeveloped societies.

Question

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The first step in bringing about planned change in a society is to determine which cultural factors conflict with an innovation, thus creating resistance to its acceptance. The same deliberate approaches used by the social planner to gain acceptance for hybrid grains, better sanitation methods, improved farming techniques, or protein-rich diets among the peoples of underdeveloped societies can be adopted by marketers to achieve marketing goals.

Social Planners Gained the Acceptance for Hybrid Grains and Better