The aesthetics of a culture must be taken into account by marketers when:
A) styling their product and its packaging.
B) determining the linguistic distance of the culture.
C) assessing if the culture is individualistic.
D) trying to quantify the influence the media has on the culture.
E) assessing if the culture is collectivistic.

Question

Quizplus · Accepted Answer

Without culturally consistent interpretations and presentations of countries' aesthetic values, a host of marketing problems can arise. Product styling must be aesthetically pleasing to be successful, as must advertisements and package designs.

The Aesthetics of a Culture Must Be Taken into Account