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Which of the Following Is True of Marketing Strategies

Question 96

Multiple Choice

Which of the following is true of marketing strategies?


A) All marketing strategies require the acceptance of change.
B) When marketing strategies are implemented, the full responsibility of determining the consequences of such actions lies with the consumers.
C) Marketing strategies are judged culturally in terms of acceptance, resistance, or rejection.
D) Marketing strategies that deliberately set out to change those aspects of the culture offering resistance to marketing goals are called unplanned change strategies.
E) Marketing strategies that involve marketing products similar to ones already on the market are the least successful.

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