The Westernized diet has caused many Japanese to become overweight. To counter this trend, the Japanese are buying low-calorie, low-fat foods to help shed excess weight and are flocking to health clubs. This scenario best exemplifies _____ change.
A) top-down
B) planned
C) central
D) unplanned
E) bottom-up

Question

Quizplus · Accepted Answer

A company may employ a strategy of planned change-that is, deliberately set out to change those aspects of the culture offering resistance to predetermined marketing goals. As an example of unplanned cultural change, consider how the Japanese diet has changed since the introduction of milk and bread soon after World War II.

The Westernized Diet Has Caused Many Japanese to Become Overweight