_____ impedes the ability of a person to assess a foreign market in its true light.
A) Polycentrism
B) Pluralism
C) Xenocentrism
D) Ethnocentrism
E) Relativism

Question

Quizplus · Accepted Answer

Ethnocentrism is the notion that people in one's own company, culture, or country know best how to do things. Ethnocentrism is generally a problem when managers from affluent countries work with managers and markets in less affluent countries. It impedes the ability to assess a foreign market in its true light.

_____ Impedes the Ability of a Person to Assess a Foreign