Ajax Corporation decides to enter the international marketing arena by marketing its products to China, Japan, and South Korea, with separate marketing strategies for each country. Which of the following approaches is most likely used by Ajax Corporation to formulate its international policies and strategies?

Question

Quizplus · Accepted Answer

Ajax Corporation is fully committed to and involved in international marketing activities. Such companies seek markets all over the world and sell products that are a result of planned production for markets in various countries.

Ajax Corporation Decides to Enter the International Marketing Arena by Marketing