In the maturity stage of the industry life cycle,
A) the product has reached full potential.
B) profit margins are narrower.
C) producers are forced to compete on price to a greater extent.
D) the product has reached full potential and profit margins are narrower.
E) the product has reached full potential, profit margins are narrower, and producers are forced to compete on price to a greater extent.

Question

Quizplus · Accepted Answer

In the maturity stage of the industry life cycle, the product has typically reached its full market potential, leading to narrower profit margins as growth slows. Competition intensifies, often leading to price competition as businesses strive to maintain or grow their market share in a more saturated market.

In the Maturity Stage of the Industry Life Cycle