A common mistake made by consumers is
A)taking into account the implicit costs of an activity
B)ignoring sunk costs
C)being overly optimistic about their future behaviour
D)being overly pessimistic about their future behaviour

Question

Quizplus · Accepted Answer

Consumers often make the mistake of being overly optimistic about their future behavior, such as underestimating future expenses or overestimating their ability to save or stick to a budget.

A Common Mistake Made by Consumers Is