Why is airline yield management an effective method to increase revenue?
A) Because airlines have invested heavily in developing computer models that identify optimal pricing strategies in the various market segments
B) Because airlines have successfully induced customers to reveal their resources and preferences by offering them different versions of the product such as business class and coach plane tickets
C) Because a ticket is a contract to transport a specific person, and is not transferable
D) Because airlines have a monopoly in long-distance carriage
Correct Answer:
Verified
Q74: Price discrimination is possible in which of
Q77: With perfect price discrimination there is
A)no deadweight
Q79: Yield management and price discrimination have enabled
Q198: Consider the following actions undertaken by a
Q199: Why is price discrimination legal but not
Q201: Which of the following would a firm
Q202: Why is calling long distance often more
Q204: Joss is a marketing consultant.Iris and Daphne
Q205: Figure 9.15 Q208: Online companies gather personal information about the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents