To what does the term 'early adopters' refer?
A)Firms that are the first to implement a new technology that is used to produce new goods or services.
B)Book clubs that are first to recommend best-selling books to their members.
C)Consumers who respond quickly to fads, seasonal changes, etc.
D)Consumers who are willing to pay high prices to be among the first to own new products.

Question

Quizplus · Accepted Answer

Early adopters refer to consumers who are eager to purchase and use new products before the majority of others, often willing to pay a premium for the privilege of early ownership. This term is commonly used in the context of technology and innovation adoption.

To What Does the Term 'Early Adopters' Refer