Which of the following is essential for good value chain management?
A)The materials management function should hold greater inventories in order to increase costs.
B)The marketing function should define business in terms of customer needs rather than the type of products.
C)The production function should locate customers and persuade them to buy the company's products.
D)The sales function should control the movement of physical materials from the procurement of inputs to delivery to the customer.
E)The customer service function should focus on offering high-quality products at higher prices.

Question

Quizplus · Accepted Answer

The marketing function plays an important part in the value chain, and good value chain management requires that marketing managers focus on defining their company's business in terms of the customer needs it is satisfying and not by the type of products it makes.

Which of the Following Is Essential for Good Value Chain