An organization attempting to succeed by distinguishing its products from those of the competition is most likely to use a(n)
A)differentiation strategy.
B)low-cost strategy.
C)diversification strategy.
D)stuck-in-the-middle strategy.
E)association strategy.

Question

Quizplus · Accepted Answer

With a differentiation strategy, managers try to gain a competitive advantage by focusing all the energies of the organization's departments or functions on distinguishing the organization's products from those of competitors on one or more important dimensions, such as product design, quality, or after-sales service and support.

An Organization Attempting to Succeed by Distinguishing Its Products from Those