In a first of its kind, a multinational tire manufacturer introduces a new range of premium tires that can handle extreme temperatures better at a higher price.The tires are designed keeping in mind the climatic conditions in the Middle East and products are marketed only in the Middle East.The manufacturer is pursuing
A)a focused differentiation strategy.
B)a focused low-cost strategy.
C)a general differentiation strategy.
D)a general low-cost strategy.
E)both a low-cost and a differentiation strategy.

Question

Quizplus · Accepted Answer

Serving only one segment of the overall market and trying to be the most differentiated organization serving that segment is called focused differentiation strategy.

In a First of Its Kind, a Multinational Tire Manufacturer