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A Toy Manufacturing Company Which Previously Sold Its Products Through

Question 52

Multiple Choice

A toy manufacturing company which previously sold its products through a popular toy and juvenile-product retailer decides to enter the retail industry, quickly establishing several retail outlets exclusively for its products.The toy manufacturing company is engaging in


A) forward horizontal integration.
B) backward vertical integration.
C) forward vertical integration.
D) backward horizontal integration.
E) unrelated diversification.

Correct Answer:

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