The Marketing Manager at RST Global Inc. developed a five-year marketing plan that was in stark contrast with the objectives outlined in the organization's strategic plan. Which of the principles of Henri Fayol does this go against?
A) Order
B) Line of authority
C) Unity of command
D) Unity of direction
E) Span of control

Question

Quizplus · Accepted Answer

Unity of direction is the singleness of purpose that makes possible the creation of one plan of action for the organization.