The Art Hub makes and sells paintings, sculptures, and small craft items. Its products meet consumer needs, but are often too expensive to buy. Which of the following is most likely to be true with regard to the company?
A) It has a high level of efficiency and low level of effectiveness.
B) It has a high level of effectiveness and low level of efficiency.
C) Its product manager chooses the wrong goals to pursue and uses the resources inadequately.
D) Its product manager chooses the right goals to pursue and uses the resources wisely.
E) Its product manager chooses inappropriate goals to pursue, but uses the resources wisely.

Question

Quizplus · Accepted Answer

Efficiency is a measure of how productively resources are used to achieve a goal. Effectiveness is a measure of the appropriateness of the goals that managers have selected for the organization to pursue and the degree to which the organization achieves those goals.

The Art Hub Makes and Sells Paintings, Sculptures, and Small