When a firm is determining its opportunities and threats, which of the following would not be mentioned?
A)An intense rivalry with a local competitor was beginning to start a price war.
B)The firm just received a patent on its main product.
C)The success of the firm's latest marketing campaign.
D)In spite of its patent, there are several substitute products consumers could use.
E)Increased competition in some of its key product lines.

Question

Quizplus · Accepted Answer

The success of the firm's latest marketing campaign would be mentioned when determining the firm's strengths and weaknesses, not its opportunities and threats. Opportunities and threats are external factors that the firm has no control over, whereas strengths and weaknesses are internal factors that the firm can control or improve upon.

When a Firm Is Determining Its Opportunities and Threats, Which