Why do experiments conducted in field settings use unobtrusive measures?
A)To minimize the problem of demand characteristics
B)To achieve floor effects
C)To measure the sensitivity of dependent variables
D)To create experiments using straightforward manipulation

Question

Quizplus · Accepted Answer

Unobtrusive measures are used in field settings to minimize the problem of demand characteristics, which occur when participants adjust their behavior in response to being observed or studied. Unobtrusive measures aim to gather data without influencing the participants' behavior or thoughts.

Why Do Experiments Conducted in Field Settings Use Unobtrusive Measures