Toby wants to see whether packaging information affects the way people rate breakfast cereal. The same cereal is put in three kinds of packages: a brown box that says "To start your day off with a smile"; a yellow box that says "For extra energy all day"; and a white box that says "Fortified with B complex and iron." In this study, the:
A)kind of cereal is confounded with the color of the box.
B)package information is confounded with the color of the box.
C)package information is confounded with the kind of cereal.
D)rating of people is confounded with the package information.

Question

Quizplus · Accepted Answer

The study is examining the effect of package information on the way people rate breakfast cereal. The kind of cereal remains the same in all packages, so it is not confounded with the package information. However, the color of the box could potentially have an effect on how people rate the cereal, so it is a confounding variable that needs to be controlled for in the study. Therefore, the package information is confounded with the color of the box.

Toby Wants to See Whether Packaging Information Affects the Way