Veronica assesses voters' attitudes toward their likelihood of voting in the city elections by asking them to mark their preferences on a 100-millimeter line that is anchored with "very unlikely" at one end and "very likely" at the other end. This is an example of _____ rating scale.

Question

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The question describes a graphic rating scale, which involves the use of a line or scale to measure a respondent's attitude or perception on a continuous scale. This is in contrast to a semantic differential scale, which measures the strength of attitudes towards a particular object, and a comparative scale, which measures attitudes by comparing two or more objects or concepts. The question does not describe a behavioral measure, which involves observing actual behavior rather than self-reported attitudes.

Veronica Assesses Voters' Attitudes Toward Their Likelihood of Voting in the City