Research on semantic differential scales shows that concepts are rated along three basic dimensions. Which of the following is one of these dimensions?
A)Accuracy
B)Validity
C)Evaluation
D)Reliability

Question

Quizplus · Accepted Answer

The three basic dimensions rated in semantic differential scales are evaluation, potency, and activity. Evaluation refers to how positively or negatively a concept is perceived, potency refers to how strong or weak a concept is perceived, and activity refers to how active or passive a concept is perceived. Accuracy, validity, and reliability are not typically measured by semantic differential scales.

Research on Semantic Differential Scales Shows That Concepts Are Rated