To find out the most popular health drinks among consumers, a researcher indirectly measures the frequency at which a supermarket purchases a particular health drink. The measurement is based on the idea that the most popular health drinks are the ones more frequently bought by the supermarket. In this context, the researcher is using a(n) _____ measure to reduce reactivity.
A)nominal
B)concurrent
C)divergent
D)unobtrusive

Question

Quizplus · Accepted Answer

The researcher is using an unobtrusive measure to reduce reactivity. This is because the measure (frequency of purchase by the supermarket) is being taken indirectly, without the knowledge or influence of the consumers. This reduces the likelihood of consumers altering their behavior based on awareness of being observed, which is the goal of using unobtrusive measures. Nominal, concurrent, and divergent measures are not relevant in this scenario.

To Find Out the Most Popular Health Drinks Among Consumers