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An Advertising Agency Conducted a Research to Analyze the Effects

Question 19

Multiple Choice

An advertising agency conducted a research to analyze the effects of advertising on consumer buying behavior. It was found that higher frequency of advertising resulted in more sales of the product being advertised. In this case, there is _____ relationship between the frequency of advertising and the sales of the product.


A) positive linear
B) negative linear
C) curvilinear
D) nonlinear

Correct Answer:

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