Creative Advertising Corp.wants its 100 employees to work together around specific clients yet maintain an equal emphasis on alignment with their skill specializations (advertising, graphics, copywriting and public relations).Which of the following organizational structures would work best for Creative Advertising Corp.?
A)Geographical divisional structure
B)Simple structure with client-based divisional structure
C)Network structure
D)Client-based divisionalized form
E)Matrix structure that overlays project teams with a functional structure

Question

Quizplus · Accepted Answer

Under the given circumstances, matrix structure that overlays project teams with a functional structure would work best for Creative Advertising Corp.This matrix structure focuses employees on the final product yet keeps them organized around their expertise to encourage knowledge sharing.