Sunshine Toys At Sunshine Toys, several employees must work together to develop a new product.No one in this group has worked with any of the others before, and the development of this product has not been attempted previously.According to the media richness model, which of the following communication channels is most appropriate in this situation?

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According to media richness theory, rich media are better than lean media when the communication situation is non-routine and ambiguous as in the situation described here.Face-to-face communication is at the top of media richness because it allows us to communicate both verbally and nonverbally at the same time, to receive feedback almost immediately from the receiver, to quickly adjust our message and style, and to use complex language such as metaphors and idioms.

Sunshine Toys at Sunshine Toys, Several Employees Must Work Together