A firm has good associations with its customers, suppliers, and others who provide added mutual value for the firm.Name the form of intellectual capital that is possessed by the firm due to its good associations.
A)Structural capital
B)Intellectual capital
C)Human capital
D)Knowledge capital
E)Relationship capital

Question

Quizplus · Accepted Answer

Relationship capital is a form of intellectual capital, which is the value derived from an organization's relationships with customers, suppliers, and others who provide added mutual value for the organization.It includes the organization's goodwill, brand image, and combination of relationships that organizational members have with people outside the organization.

A Firm Has Good Associations with Its Customers, Suppliers, and Others