In which of the following situations could a research analyst use multiple regression?
A) A real estate development company wants to estimate the probable sales of construction services on the basis of marriage rates, population movement in the region, and interest rates on construction loans
B) A psychologist wants to understand the underlying personality factors associated with materialism in consumers
C) A firm wants to identify segments of the market to pursue
D) The brand manager for Tide laundry detergent wants to understand how consumers perceive Tide relative to other laundry detergents
E) All of the above

Question

Quizplus · Accepted Answer

Multiple regression can be used to estimate the impact of multiple independent variables (such as marriage rates, population movement, and interest rates on construction loans) on a dependent variable (such as probable construction services sales).

B, C, and D may all require different statistical techniques or methods, depending on the research question and available data. For example, a psychologist may use factor analysis or cluster analysis to identify underlying personality factors, while market segmentation is typically based on demographic and psychographic variables. Tide's brand manager may use perceptual mapping or conjoint analysis to understand how consumers perceive Tide relative to other laundry detergents.

In Which of the Following Situations Could a Research Analyst