Hilton Hotels wishes to conduct a study on the determinants of brand loyalty among Hilton Hotel customers.The Hilton organization estimates that 10% of its 2,600,000 Hilton Honors club members are loyal to the Hilton brand wherever they travel.However,the remaining members may choose other hotel brands at times.The organization wants to understand how to increase loyalty among the other 90% of club members. In a follow-up survey to the Hilton study on brand loyalty,the organization plans to focus solely on estimating the attributes of the 10% of Hilton Honors members who are thought to be brand loyal.In this example,10% is the _____.
A) sample statistic
B) population parameter
C) population variance
D) population proportion of incidence
E) sample frame

Question

Quizplus · Accepted Answer

In this example, 10% represents the proportion of the population (Hilton Honors club members) who are loyal to the Hilton brand, making it the population proportion of incidence.

Hilton Hotels Wishes to Conduct a Study on the Determinants