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Every Time a Netflix Customer Rents a Movie,Netflix Asks the Customer

Question 59

Multiple Choice

Every time a Netflix customer rents a movie,Netflix asks the customer to evaluate the movie on a scale of 1 to 5.A 5 means that the customer thoroughly enjoyed the movie while a 1 means that the customer hated the movie.Netflix is using a(n) _____ question to learn customer preferences.


A) administrative
B) checklist
C) ranking
D) rating
E) semantic differential

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