David's Bridal is conducting a survey of the trends in dress preferences among women who will marry sometime in the next 12 months.Questionnaires were mailed to 100,000 women but only 1,000 responded resulting in a response rate of 1%.This study is threatened by _____.
A) nonresponse error
B) response error
C) sampling error
D) measurement error
E) coverage error

Question

Quizplus · Accepted Answer

The low response rate of only 1% indicates that there is a high likelihood of nonresponse error, meaning that the preferences and characteristics of the non-respondents may differ from those who did respond. This can bias the results of the study and make it difficult to generalize the findings to the larger population of women who will marry in the next 12 months.

David's Bridal Is Conducting a Survey of the Trends in Dress