Personal interviewing with computer-sequenced questions capable of employing visualization techniques is called _____.
A) computer-assisted telephone interviewing
B) computer-administered telephone interviewing
C) computer-assisted personal interviewing
D) computer-administered surveying
E) personal-assisted computer interviewing

Question

Quizplus · Accepted Answer

Computer-assisted personal interviewing (CAPI) is a method of survey data collection in which the respondent or interviewer uses a computer to answer the questions. CAPI can employ visualization techniques, such as showing pictures or videos to the respondent, to enhance understanding and engagement with the survey questions. Computer-assisted telephone interviewing (CATI) and computer-administered telephone interviewing (CATI) both refer to utilizing a computer for telephone surveys, but do not involve visualization techniques. Computer-administered surveying is a broader term that includes any method of survey data collection that utilizes a computer, including online surveys. Personal-assisted computer interviewing is not a commonly used term in survey research.

Personal Interviewing with Computer-Sequenced Questions Capable of Employing Visualization Techniques