Scott's Lawn Care has hired Henry Associates to find out whether home improvement warehouse stores communicate the benefits of various brands of lawn care products differently than smaller stores.Henry Associates needs to know what is communicated to consumers in the actual settings of the stores and wants to ensure that the message isn't filtered.Only behavioral data is required.Which type of data collection method is most appropriate in this situation?

Question

Quizplus · Accepted Answer

The most appropriate method in this situation is observation. It will allow Henry Associates to gather unfiltered behavioral data by observing what is actually communicated to consumers in the stores. Communication, surveys, experimental, and causal methods may not provide accurate or unbiased data in this situation.

Scott's Lawn Care Has Hired Henry Associates to Find Out