When using _____,participants are asked to assume that the brand and its users populate an entire universe,and to describe the features of this new world.
A) word association
B) imaginary universe
C) thematic apperception test
D) empty balloons
E) laddering

Question

Quizplus · Accepted Answer

This technique is known as creating an imaginary universe, where participants are encouraged to describe the universe, including the features, users, and brand attributes. This technique can help marketers understand the perceptions and attitudes of their target audience towards their brand.

When Using _____,Participants Are Asked to Assume That the Brand