When using the _____ projective technique,participants are presented with scents,textures and sounds,and asked to arrange them by one or more criteria.
A) brand mapping
B) sensory sorts
C) thematic apperception test
D) component sorts
E) laddering

Question

Quizplus · Accepted Answer

The sensory sort technique involves presenting participants with sensory stimuli (such as scents, textures, and sounds) and asking them to group or arrange them based on one or more criteria. This can be used in market research to understand consumers' perceptions and preferences related to a product or brand.

When Using the _____ Projective Technique,participants Are Presented with Scents,textures