American Airlines is conducting a qualitative study on preferences of business travelers who fly frequently.Before inviting an individual to participate,the researcher on the project wants to ensure that all participants travel for business more than pleasure and meet the American Airlines' definition of frequent flier.What is the best way for the researcher to ensure that participants will meet these criteria?
A) Use a recruitment screener prior to inviting individuals to participate
B) Delete interviews after the study ends from those who don't meet the qualifications
C) Draw a sample from a list of people with an American Airlines affinity credit card
D) Draw a sample from a list of people with an affinity credit card associated with any airline
E) Contact a travel agency for a list of prospects

Question

Quizplus · Accepted Answer

Using a recruitment screener prior to inviting individuals to participate is the best way to ensure that participants will meet the criteria for the study. Through the screener, the researcher can ask questions that will help identify individuals who travel more frequently for business than pleasure and meet the definition of a frequent flyer according to American Airlines. This will save time and resources, ensuring that the study is conducted with the appropriate participants. The other options are not guaranteed to identify individuals who meet the criteria and may not be cost-effective.

American Airlines Is Conducting a Qualitative Study on Preferences of Business