A telephone focus group is a viable alternative to a traditional focus group when _____.
A) participants need to handle a product
B) it is difficult to recruit desired participants
C) sessions will run long
D) participants are groups of children
E) all of the above

Question

Quizplus · Accepted Answer

A telephone focus group can be conducted with participants who are geographically dispersed or otherwise difficult to recruit for an in-person focus group. However, it may not be suitable for situations where participants need to physically handle a product or when the sessions are expected to run long. It can be a good option for adult participants, but may not be appropriate for groups of children.

A Telephone Focus Group Is a Viable Alternative to a Traditional