Focus groups should not be used when _____.
A) facing a high-risk decision
B) stimulating new ideas for products
C) obtaining general background about a topic
D) uncovering perceptions about a brand
E) diagnosing problems

Question

Quizplus · Accepted Answer

Focus groups may not be appropriate for high-risk decisions as they may not provide in-depth and unbiased feedback. Other research methods like surveys or consultations with experts may be more appropriate.

Focus Groups Should Not Be Used When _____