Nikon sends researchers to the homes of camera owners who have had babies within the last year to observe how new Moms are using the features of their cameras.After the observation session,the research interviews the Moms about what was observed to clarify the motivation.This is an example of ____.

Question

Quizplus · Accepted Answer

This is an example of ethnography, which involves observing and studying the behaviors and customs of a specific culture or group of people in their natural setting. Nikon is studying how new Moms use their cameras in their homes, which can provide insights into the culture and practices of new parents.

Nikon Sends Researchers to the Homes of Camera Owners Who