The primary difference between a monitoring study and a communication study is that in a communication study,the researcher _____.
A) observes participants
B) documents activities without eliciting direct responses
C) asks questions of participants
D) collects data
E) records information over a period of time

Question

Quizplus · Accepted Answer

In a communication study, the researcher asks questions of participants to understand their attitudes and behaviors towards a particular message or communication campaign. In contrast, a monitoring study typically involves collecting data or observing without eliciting direct responses from participants.

The Primary Difference Between a Monitoring Study and a Communication