A beer distribution company has recently purchased the rights to package and distribute its beer in a new type of can that is self-cooling.Because of the innovativeness of the product packaging,measurement questions will need to be formulated specifically for the project at hand.All of the following are disadvantages of customized questions except _____.
A) increased project costs
B) pretesting requirements
C) enhanced validity
D) increased time
E) all of the above are disadvantages

Question

Quizplus · Accepted Answer

The only option that is not a disadvantage of customized questions is enhanced validity. Customized questions can improve the validity of the research by allowing for more specific and relevant questions to be asked. However, the other options listed (increased project costs, pretesting requirements, and increased time) are all potential disadvantages of using customized questions.

A Beer Distribution Company Has Recently Purchased the Rights to Package