To be categorized as a customer,an individual must have a history of shopping at the establishment at least twice prior to the start of the study with expenditures of more than $10.This is an example of a(n)_____.
A) hypothetical construct
B) conceptual scheme
C) operational definition
D) dictionary definition
E) mediating variable

Question

Quizplus · Accepted Answer

This is an example of an operational definition because it specifies the criteria that must be met in order for an individual to be classified as a customer in the study. The criteria include a minimum number of prior shopping visits and minimum expenditures, which are measurable and operationalizable.

To Be Categorized as a Customer,an Individual Must Have a History