Rachel is interested in learning the effect of using a celebrity endorsement on sales.The presence or absence of a celebrity endorsement is the _____ variable.
A) independent
B) dependent
C) mediating
D) criterion
E) continuous

Question

Quizplus · Accepted Answer

The independent variable is the one that is manipulated in a study to affect the dependent variable, which is the one being measured. In this case, the presence or absence of a celebrity endorsement is being manipulated in order to measure its effect on sales, making it the independent variable.

Rachel Is Interested in Learning the Effect of Using a Celebrity