Research has been increasing in business decision making because:
A) Management decisions are easier.
B) Technology is less accessible.
C) ROI measures have never been more important.
D) Managers are well schooled in business analytics
E) None of the above.

Question

Quizplus · Accepted Answer

ROI (Return on Investment) measures are becoming increasingly important in today's competitive business environment. Investment decisions, business planning, and resource allocation decisions must be based on sound analysis, and research helps organizations make informed decisions that lead to higher ROI. This is why research is becoming ever more critical in business decision-making. The other choices are irrelevant or incorrect, making C the best option.

Research Has Been Increasing in Business Decision Making Because