The media planner for a manufacturer of golf clubs wants to attract women to golf.Considering the cost efficiency of advertising on a talk radio station,during the morning drive time,the average number of listeners age 30 and over is 40,000.Of this sixty percent are female,25 percent earn over $35,000 per year,and 99 percent own automobiles.What is the cost per thousand of this media planner's target audience if a 30-second commercial costs $200?

Question

Quizplus · Accepted Answer

Sixty percent of 40,000 is 24,000 in the target audience. Because the commercial costs $200, CPM equals 200 divided by 24. The other facts in this question are not relevant to the solution.

The Media Planner for a Manufacturer of Golf Clubs Wants