Hops Grillhouse & Brewery,formerly Known as Hops Restaurant/ Bar/Brewery,has Unveiled

Hops Grillhouse & Brewery,formerly known as Hops Restaurant/ Bar/Brewery,has unveiled a multimillion dollar brand strategy featuring a new menu intended to "capture consumer preferences for high quality,freshness,and grilled tastes,as well as an array of aromas,textures and price points." Its product mix of handcrafted beer and superior food is unlike any other offered by similar restaurant chains and describes its _____ strategy.

A) segmentation design
B) positioning
C) puffery
D) marketing mix
E) diversification