As the market leader of manufacturing bleach in the nation,Clorox must guard itself against challenges from detergent manufacturers who use bleach as a detergent additive.According to Jack Trout and Al Reis's Marketing Warfare,which type of strategy should Clorox use?

Question

Quizplus · Accepted Answer

Defensive warfare is the best strategy for Clorox to use as it involves a company protecting its market share by focusing on its existing products rather than engaging in aggressive tactics. Clorox can defend its status as the market leader by reinforcing the benefits of its bleach products, emphasizing quality and price, and reassuring customers of the value of its brand. This approach is most appropriate when facing competition from companies that are significantly larger or have a dominant market position.

As the Market Leader of Manufacturing Bleach in the Nation,Clorox