Excedrin has marketed a variety of pain relievers designed to alleviate specific conditions such as migraine,stress-induced headaches,and sinus headaches,and targeted people who suffer from these kinds of headaches.According to Ernest Martin,what kind of positioning strategy is Excedrin using with these new products?
A) Product attributes
B) Use/application
C) Product class
D) Cultural symbol
E) Product competitor
Correct Answer:
Verified
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